
Pro
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DIY
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Actively studies and understands current home market trends.
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Generally, have to guess at what the home buyer market trends are doing.
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Uses their knowledge of the trends to design staging that makes your home the most attractive.
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Will likely have to guess at what might look good and risks having the home not look as attractive as it could.
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Are objective in their analysis of a home and what it needs to attract top dollar.
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Because of their close association with the home, being objective isn't as easy and effective, so key opportunities may be missed.
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Can "see what the buyer sees" which enables them to deliver exceptional results.
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Have a homeowner's perspective rather than a buyer's perspective, making it difficult to deliver what a buyer is looking for.
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Understands how buyers make their decisions so they are able to create the best scenario for a buyer to see the home's potential.
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Without training and experience in the art and science of staging and how certain things affect a home buyer's mind, the DIY approach is not as effective.
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Works with professional photographers and the real estate agent to ensure photographs will provide perceived value, additional showings and, commonly, more potential buyers.
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Photographs of properties that have been professionally staged look better.
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May provide more online exposure of your home sale so more prospective buyers could see your home.
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Limits you to whatever your listing agent does for you, nothing more. At Staged to Sell, we have 300 times the social media followers than the NEFAR typical listing agent.
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Professional stagers develop relationships with industry partners like painters, carpet installers, carpet cleaners, roof repair, etc. and as a result of these relationships they can pass on the savings to you. Additionally, you'll gain peace of mind knowing you are more likely to get quality service from people they work with on a regular basis.
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Many homeowners who hire for painting projects, roofing work, carpet cleaning, flooring installs, and other work required to get their home in ready-to-sell condition won't have the peace of mind developed by working over time with industry service providers, or the luxury of special discounts.
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